Yesterday I went down to Amsterdam to join an Adobe event on flash video on behave of my employer TFE. Ofcourse it was all a marketing trick to promote adobe’s products but I must say it was quite oke! It started to impress me with the location for this event which was in a television studio which is used weekdays for talkshows based about recent events. I never have been to a tv studio before so it was pretty nice to see all that camera’s and lighting. And a part of the event was a presentation by Dutchview ( a tv show producer ) on how all the stuff works. All is digital. No more bad old tapes. They also showed us that it was possible to create a recap within a couple of minutes after a for example a live football broadcast. All due to this digital processing.

Greg Rewis told us something about flash media server and the beta media player. I’ve seen it all before so that was not that interesting for me but when Jason Levine started to tell about the workflow of video editing with adobe’s tools it was quite nice to see some things I never saw before. Probably due to the fact I didn’t look into it, but I will now. He showed us editing video in Photoshop, the puppet tool in After Effects, removing an annoying sound in Soundbooth. And something that suprised me the most was the prototyping in Encore. I have never looked into this program before but it seemed like it could be really great for setting up a quick feel of how a website would work and feel. I will look into this!

All in all it was a good learning day!